To suggest that the Black Friday and Cyber Monday events in 2021 will be outstanding for e-commerce firms is an understatement. Signals indicated in that direction even before COVID-19’s technological and economic impacts were evident. So eCommerce sites load testing is crucial action.
A lot has changed dramatically since the pandemic began, especially since the virus pushed the majority of the globe online. Given the uncertain environment, predicting what to expect in terms of Christmas shopping in 2021 is like to solving a conundrum without all the parts.
Many businesses will begin advertising online purchases and attractive offers sooner than ever before in October. Due to the pandemic, Amazon’s famous Prime Day was pushed back from July to October, putting pressure on other merchants to kick off their promotional season sooner. Given these unusual circumstances, any firm hoping to win sales through its online and mobile platforms must ensure that availability and performance are optimized well before traffic spikes occur.
You may have already begun looking for effective ways to achieve these objectives, and now is a perfect opportunity to learn more about Loadium and begin utilizing it to be ready for the holiday shopping season. It’s critical for your company’s success that end-user performance translates to good interactions and transactions, and Loadium is here to help.
The solution you’re looking for is to figure out how to make the most of your online and mobile sales during peak buying seasons. The 10 recommended practices described below are not designed to be a full step-by-step guide because each retailer’s situation is unique. Instead, they’re supposed to provide you ideas, motivation, and motivation so you don’t lose money on Black Friday, Cyber Monday, or whatever your biggest e-commerce days are.
1st Tip: Determine Your Strategy Ahead of Time.
Plan your approach at least six weeks before the big day, if not longer. With internet sales rising at an unprecedented rate, you must devise a strategy as soon as possible.
You should begin by prioritizing which issues you will fix first. What new features do you want to add, what types of tests will you run, and when will you run them? There are a few more queries for which you must find solutions. You must also establish current performance and availability baselines at the application, infrastructure, service, and frontend levels, taking into consideration the application, infrastructure, service, and frontend levels.
Begin by establishing key performance indicators (KPIs) for each of the aforementioned levels, beginning with error/crash rates and throughput. Incoming/outgoing call maps, application/infrastructure maps, and key transaction maps should all be established and validated. API calls should be highlighted by mobile app owners to view internal and external dependencies.
The next stage is to decide on your goals and forecasts for the big day. In terms of coverage, you must first determine your objectives. You should also establish your expectations for the amount of traffic you will receive. You’ll need to figure out how much cloud and infrastructure capacity (both fixed and adaptive) you’ll need to increase and meet expectations. In addition, you must identify any present or prospective difficulties that may obstruct your progress toward your goals.
Create a timetable and a thorough step-by-step guide for preparing everything, as well as teams to manage the whole peak season. Make sure resources are available 24 hours a day, seven days a week, and that handoffs are well-planned.
2nd Tip: Establish a Teamwork Plan.
As you are finalizing your plan, form your cross-functional teams. Determine who will be involved from marketing, logistics, online and mobile operations, and other critical tasks, and assign each employee particular roles and obligations. Who will be in charge of making important choices and changes? Who will be in charge of which tasks? How and where will the team collaboration? Whose responsibility is it if a problem arises? Remember that successfully handling peak shopping season is a team endeavor, therefore you must constantly think and act as a unit.
Many companies like to keep track of these choices in detailed guidelines that outline everyone’s roles and tasks. To enlist the help of key team members, you can set up a communication and operations center. This may involve using common dashboards and other tools to create a more simple strategy.
To reach your objectives, you must establish clear communication channels and build a network. At a busy season like Black Friday, timing is everything. Mistakes in tactical strategies might have devastating consequences for your business. Consider what would happen if your team is already dealing with elevated risk as a result of increasing site traffic, but your marketing team unwittingly launches a massive advertising campaign to drive even more visitors to your site. To avoid such problems, you’ll need a clear line of communication and openness across all essential departments.
3rd Tip: Don’t Push It Too Hard.
Because it’s critical to ensure that you can execute your plan, your busiest days might not be the greatest time to attempt new things or deal with unnecessary crises. You must be certain that your plan spells out exactly what you can and cannot do. With accurate diagnostics and visibility into your software and systems, you can build with more confidence. You don’t want to lose money during the holidays, but you also don’t want to break anything on Black Friday or Cyber Monday.
As a result, many company a feature/code block in their timetable. You may establish a hard deadline for when new features can no longer be incorporated into your systems, as well as a limit for when any new code, including bug patches, can be issued, to avoid last-minute disasters. This allows QA teams to ensure that critical customer journeys are free of bottlenecks, ensuring that you offer the greatest digital customer experience possible when it matters most.
4th Tip: Keep Your Focus on Your Primary Goals.
When a large budget is at stake and numerous things are occurring at once, how do you stay focused on what matters most, such as conversion rate and order & payment success?
Providing relevant real-time analytics dashboards that monitor critical metrics and user satisfaction levels offers everyone access to user flow and performance across web, mobile, and infrastructure. Create dashboards for organizational performance and order count tracking to offer density views of how your applications and other systems are performing, as well as the quality of the digital customer experience provided.
When assessing the digital customer experience and determining the cause of performance issues, it’s important to keep an eye on third-party services and ensure that everyone is working from the same trustworthy source so that any problems can be identified quickly.
5th Tip: Make the Entire Client Journey More Efficient.
It’s not only about system performance on Black Friday, Cyber Monday, and other big shopping days; you also want to make sure your customers have a good time. To improve the order process, you may begin by determining how simple it is for someone to complete the whole customer experience. Determine the number of steps and whether or not they may be shortened. You should also figure out who is in charge of all services related to each phase of the journey, both internally and with other stakeholders. Concentrate on increasing the overall quality of the digital consumer experience.
Optimizing your digital customer experience is critical at every stage of your buyer’s journey, but what does it mean in practice? Here are some suggestions:
- For each URL and service in the customer journey, keep track of system performance and customer satisfaction.
- See how real customers are reacting to your digital experience in real time.
- KPIs, such as cart abandonment rates, purchase rates, bounce rates, and page load times, may be used to evaluate the entire success of your funnel.
As Loadium we are ready to help. Enjoy load testing!